My Portfolio
Named “a musical powerhouse” by The Washington Post, Signature Theatre is a Tony Award–winning theatre company known for its bold productions. As the Social & Creative Media Manager I lead the strategy and execution of social media campaigns promoting musicals, concerts, and special events. Throughout my time at Signature it has grown into the most followed theatre in the region with 250,000 total followers.
Short Form Videos
Long Form Video
Social Graphics
Influencer &
Event Management
Signature x Blind 8 Dinner Party
for Fiddler On The Roof
A defining characteristic of Signature’s production of Fiddler on the Roof was its staging around a dinner table. To promote this intimate interpretation, I led Signature’s first brand collaboration with Blind 8, an organization that hosts dinner parties for eight strangers. Guests participated in a kosher wine tasting and immersive dining experience, with appearances from the cast before attending the iconic musical. The campaign contributed to the show breaking box office records, becoming Signature’s highest-selling production of all time.
Signature x Taco Bamba
Salsa Class for In The Heights
Guests stepped into the rhythm of Washington Heights at an immersive event celebrating Signature’s production of In the Heights. Prior to the performance, attendees participated in a beginner-friendly dance lesson led by the show’s Assistant Choreographer, followed by a private dinner in partnership with Taco Bamba.
Originally conceived as a one-night experience, demand for more salsa classes skyrocketed, leading Signature to expand the offering into a series of public salsa classes throughout the show's run. All eight classes sold out.
Photography
