My Portfolio
Named "a musical powerhouse" by The Washington Post, Signature Theatre is a Tony-award winning theatre company known for its bold productions. Here I lead the strategic planning and execution of social media campaigns promoting various musicals, concerts, and events. Under my direction, it has become the most followed theatre in the region, reaching a digital audience of over 200k people.
Short Form Videos
Long Form Video
Social Graphics
Influencer &
Event Management
Signature x Blind 8 Dinner Party
for Fiddler On The Roof
A memorable characteristic of Signature's Fiddler On The Roof was that it was set at dinner table. To promote the intimate production I led Signature's first brand collaboration with Blind 8, an organization that hosts dinner parties for eight strangers. During the event, guests enjoyed a kosher wine tasting and an immersive dinner with appearances from the cast prior to experiencing the iconic musical. The promotion resulted in the production breaking box office records, making it Signature's best-selling production of all time.
Signature x Taco Bamba
Salsa Class for In The Heights
Guests stepped into the rhythm of Washington Heights at this lively event celebrating Signature's production of In The Heights. Prior to seeing the show, guests enjoyed a beginner-friendly dance lesson taught by the show's Assistant Choreographer, followed by a private dinner with restaurant partner Taco Bamba.
While the dance lesson was intended to be a one-night event, the demand for additional lessons skyrocketed, encouraging Signature to offer public salsa classes throughout the run. All eight classes sold out!
Photography
